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Large-format, Commercial and Industrial Printing Solutions
 

ARTtrust - Print identification and authentication solution for photographers & artists using HP Pigment Ink Printers

 
 
ARTrust silver

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ARTrust online

What is ARTtrust?

ARTtrust is a simple self-certification system, under full control of each photographer or artist, providing individual identity to any Digital Fine Art Collection Pigment Print (Pigment Print), produced on an HP Professional Photo Printer with HP inks on any compatible media. The solution is a combination of physical elements and data accessibility through the Internet, combining the best of analog and digital capabilities.

The ARTtrust self-certification system is used by artists, photographers, galleries and collectors in over 40 countries.

ARTtrust increases the confidence of all art stakeholders by providing for each Pigment Print: traceability and proof of authenticity as well as certified information about print longevity for each particular media, while retaining full confidentiality of all transactions and ownership.

The main stakeholders of this system are photographers & artists who adopt the solution, but also included are their printing service labs, art resellers (galleries, auction houses, etc…), and ultimately the public or private art owners.

A Unique and New Technology

Tags Photograph
ARTtrust incorporates a unique, non-removable, numbered Bubbletag™ on each artwork, which is registered on a website and accessible for visual control by the public or anyone the artist designates.

Produced by the Prooftag™ company, a BubbleTag™ is composed of a translucent polymer in which a set of air bubbles are randomly self-generated.

ARTtrust Benefits

Innovative Digital Product 2010
  • Unique identity of each print for instant visual verification via the Internet, which reinforces the trust of the buyers and the collectors
  • Most secure solution in the world for print identification and authenticity, protecting the artist's artworks and author rights
  • No limit in substrate or paper type for photographers and artists, offering greater creative possibilities
  • Longevity rating for the papers and media tested by Wilhelm Imaging Research (above 200 years, above 60 years, or unknown if the media has not been tested by WIR), giving long-term value to the artwork
  • Online gallery option, providing international visibility.

ARTtrust Partners

Wilhelm Imaging Research provides independent certification of print longevity ratings, which is very useful for heritage institutions, museums, and auction houses. Prooftag™ has chosen to partner with HP for the quality and the longevity of its Pigment Prints, which are best-in-class thanks to HP Vivera Inks.

ARTtrust Online is a self-sustained identity and authenticity Prooftag solution, jointly developed with Hewlett Packard, endorsed by Wilhelm Imaging Research, archival and preservation authority for the photography and digital printing HP LogoARTtrust Online is a self-sustained identity and authenticity Prooftag solution, jointly developed with Hewlett Packard, endorsed by Wilhelm Imaging Research, archival and preservation authority for the photography and digital printing Watch and learn more about how leading galleries and artists are using ARTtrust technology
      »Watch and learn more about how leading galleries and artists are using ARTtrust technology

About ARTtrust

ARTtrust is an international group headquartered in Paris, and is specialized in protecting works of art. Established thanks to collaboration between HP and Prooftag, and further developed by Wilhelm Imaging Research, ARTtrust has been created to provide a solution which enables traceability and authentication of artworks. The security concept offered by ARTtrust was designed and developed by photographic industry experts with invaluable input from some of today's most celebrated fine-art photographers.
www.ARTtrustonline.com Non-HP site