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HP Latex Printing Technologies score a win at Nike Women’s Marathon

 
 


Story Highlights

  • Print service provider, powered by HP, supplies Nike with innovative signage printed with the environment in mind
  • HP Designjet L65500 Printer reduces the impact of printing without compromising quality and durability
  • Print service provider increases revenue opportunities and client satisfaction thanks to HP Latex Printing Technologies

Lace up to reduce the environmental impact of printing

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» HP Designjet L65500
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»HP Latex Printing Technologies
»HP New Media Portfolio
Technologies
»HP DreamColor
» PDF version of this achievement story (EN only)(117KB)
The race is on for companies around the world to adopt more environmentally responsible business practices. And Nike has long been committed to leading efforts in this area.

This year, Nike made reducing the environmental impact of its printing a top priority at the prestigious Nike Women’s Marathon in San Francisco. With tens of thousands of square feet of marketing collateral produced for the event, race organizers turned to Splash! San Francisco for a leading-edge solution.

The company met Nike’s needs thanks to new HP Latex Printing Technologies, including HP Latex Inks and HP Wide Scan Printheads, and the HP Designjet L65500 Printer. As the latest addition to Splash! San Francisco’s fleet of HP printers, the new product produced the marathon’s durable signage with the environment in mind.

"Nike asked us to provide more sustainable printing products for this event. Removing solvent inks from the process and replacing them with HP Latex Inks was the perfect solution,” explained Regan Mahoney, Splash! San Francisco’s general manager.

Stay on track with HP ink and media

“The safety of our workers is the number one priority, and the HP L65500 helps us achieve that.”

Regan Mahoney,
General Manager
Splash! San Francisco

Splash! San Francisco prides itself on adopting technology that reduces the environmental impact of printing. Designed with the environment in mind, the HP Designjet L65500 Printer, HP Latex Printing Technologies and HP’s new recyclable substrates1 do exactly that.

In addition to enabling Splash! San Francisco to produce signage without using solvent inks for the marathon’s racecourse and exposition tents, HP Latex Printing Technologies helped the company create a healthy workplace for its employees.

“The safety of our workers is the number one priority, and the HP L65500 helps us achieve that,” said Regan Mahoney, Splash! San Francisco’s general manager. Odorless prints2 produced with HP Latex Inks emit extremely low levels of volatile organic compounds (VOCs) and do not require special ventilation.3

First-place quality and durability

Nike banner printed on the Designjet L65500

Along with maintaining high standards for a healthy work environment, Splash! San Francisco has equally high standards for its final products. The HP Designjet L65500 Printer delivers exceptional quality and durability thanks to a 6-ink printing system, including an HP Embedded Spectrophotometer. And, high-resolution indoor prints achieve consistent color thanks to HP DreamColor Technologies.

“Color consistency on a machine this size is vital. If the color isn’t right, it wastes time and materials. I don’t have to worry about that with the L65500,” said Laura Humbrecht, print production manager.

By getting colors right the first time, without wasting time or media, HP Latex Printing Technologies help businesses reach new levels of productivity. And, along with achieving consistent color from the display to the print, output across Splash! San Francisco’s fleet of HP Designjet printers remains consistent.


Pull ahead of the competition

“I think the future of superwide printing is HP Latex Printing Technologies. It’s going to provide explosive growth for us.”

Regan Mahoney,
General Manager
Splash! San Francisco

Providing signage using a process that involved anything other than a solvent-based system wasn’t always easy for Splash! San Francisco. For years, technology that reduces the environmental impact of printing was limited to specialized areas. This restricted Splash! San Francisco’s ability to serve certain markets, including superwide signage printing.

“For years and years, we tried to stay away from solvent-based printing, but there were certain markets we couldn’t deliver in because of that. The HP Designjet L65500 has opened up those markets to us,” explained Mahoney. “I think the future of superwide printing is HP Latex Printing Technologies. It’s going to provide explosive growth for us.”



1Recycling opportunities for this product currently only available in limited areas. Customers should consult local recycling resources for recycling this product.
2Printers using HP Latex Inks use internal heaters to dry and cure the latex polymer film. Some substrates may have inherent odor.
3Special ventilation is not required to meet US OSHA requirements on occupational exposure to VOCs from HP Latex Inks. Ventilation equipment installation is at the discretion of the customer—no specific HP recommendation is intended. Typically no air discharge permitting required with inks that emit extremely low VOCs.