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HP Indigo’s variable data printing makes it easy for Progressive Solutions to grow into new markets

 
 
Personalized printing book by Frecklebox

Story Highlights

  • Printing business effectively enters retail printing industry thanks to HP technology
  • HP Indigo 7000’s fast, high-volume digital printing easily meets diverse client demands
  • Reliable HP products and services enable company to tackle new business opportunities

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» View pdf version of this success story (EN)
Printing industry trends can shift in the blink of an eye, leaving printing businesses with two options—evolve or get left behind. Time after time, Scott Feldman and Mark Sarpa, co-owners of Progressive Solutions, have reinvented their company to succeed in new markets.

During the rise of digital media, the co-owners relied on the HP Indigo Digital Press to transition Progressive Solutions from printing technical books to producing retail stationery and professional marketing materials. Today, thanks to its most recent acquisition, the HP Indigo 7000 Digital Press, Feldman and Sarpa are making another strategic shift.


Using the HP Indigo 7000’s scalability, speed and diverse variable data printing capabilities, the pair recently launched Frecklebox, an online business offering customizable books, posters and other gifts for children—and firmly established themselves in the consumer retail market.


“You go into the markets your equipment can support,” Feldman says. “The fast throughput, substrate versatility and high-quality output of the HP Indigo Digital Press give us the flexibility to choose the most promising markets and compete in them with innovative, targeted products.”


Impacting the bottom line

“You go into the markets your equipment can support. The fast throughput, substrate versatility and high-quality output of the HP Indigo Digital Press give us the flexibility to choose the most promising markets and compete in them with innovative, targeted products.”

Scott Feldman,
Co-owner
Progressive Solutions and Frecklebox

Progressive Solutions purchased its first HP Indigo Digital Press in 2004. Since then, HP technology has paved the way for the business’ success in the fast-growing retail printing market. Today, the high-volume HP Indigo 7000 enables Progressive Solutions to print a large number of jobs with image quality rivaling offset printing—all while making a positive impact on customers’ profits.

“After we started running HP Indigo Digital Presses, we could go to our clients and say ‘You can have offset-like quality for a lot less cost,’” Feldman says. “It’s allowed us to grow our business by as much as 20 percent every year since 2004.”

Plus, the HP Indigo 7000’s fast print speeds have made it easy for Progressive Solutions to bring outsourced work back in-house, generating larger profits. The HP Indigo 7000 prints as fast as 120 pages per minute for color and 240 pages per minute for mono or two-color.


Expanding the possibilities

Personalized printing puzzle by Frecklebox

To succeed in the consumer printing market, the partners’ new Frecklebox venture leverages the HP Indigo 7000’s variable-printing capabilities to create impressive-quality, unique products tailored to each specific customer. From colorful placemats and growth charts to creative coloring books, puzzles, and more, parents and loved ones are able to create personalized gifts by integrating their child’s name into storylines or as the focal point of an item. With up to seven color stations and precise color matching, the HP Indigo 7000 enables Frecklebox to offer customers the ability to purchase a truly one-of-a-kind gift.


In addition to its versatility, the HP Indigo 7000’s intuitive diagnostics and ease of use allows Feldman and Sarpa to satisfy customer demands while avoiding costly downtime. The HP Indigo Print Care package offers convenient on-press and remote diagnostics, guided troubleshooting, and live webcam communications with support teams and remote access to the press PC.


Plus, with HP Education Services training, Feldman and Sarpa have gained a high level of digital printing expertise that allows them to easily tackle new challenges.


“Running the press proved much easier than anticipated,” Feldman says. “The HP Indigo 7000 is a huge leap forward in efficiency, paper size and power.”


Supported every step of the way

“HP has always supported us to meet our goals. It’s been a win/win relationship that’s grown along with our expanding business.”

Scott Feldman,
Co-owner
Progressive Solutions and Frecklebox

With the press capacity to handle greater volumes and substrates, Progressive Solutions and Frecklebox continue to grow and distinguish themselves in competitive markets. By also taking advantage of HP Financial Services lease agreements and HP SmartStream Print Server workflow efficiencies, Feldman and Sarpa have the support they need to succeed at any challenge.

“HP has always supported us to meet our goals,” Feldman says. “It’s been a win/win relationship that’s grown along with our expanding business.”