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| | - Printing business effectively enters retail printing industry thanks to HP technology
- HP Indigo 7000’s fast, high-volume digital printing easily meets diverse client demands
- Reliable HP products and services enable company to tackle new business opportunities
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Printing industry trends can shift in the blink of an eye, leaving printing businesses with two options—evolve or get left behind. Time after time, Scott Feldman and Mark Sarpa, co-owners of Progressive Solutions, have reinvented their company to succeed in new markets.
During the rise of digital media, the co-owners relied on the HP Indigo Digital Press to transition Progressive Solutions from printing technical books to producing retail stationery and professional marketing materials. Today, thanks to its most recent acquisition, the HP Indigo 7000 Digital Press, Feldman and Sarpa are making another strategic shift. Using the HP Indigo 7000’s scalability, speed and diverse variable data printing capabilities, the pair recently launched Frecklebox, an online business offering customizable books, posters and other gifts for children—and firmly established themselves in the consumer retail market. “You go into the markets your equipment can support,” Feldman says. “The fast throughput, substrate versatility and high-quality output of the HP Indigo Digital Press give us the flexibility to choose the most promising markets and compete in them with innovative, targeted products.” |
Impacting the bottom line | | |
| Expanding the possibilities | | |
To succeed in the consumer printing market, the partners’ new Frecklebox venture leverages the HP Indigo 7000’s variable-printing capabilities to create impressive-quality, unique products tailored to each specific customer. From colorful placemats and growth charts to creative coloring books, puzzles, and more, parents and loved ones are able to create personalized gifts by integrating their child’s name into storylines or as the focal point of an item. With up to seven color stations and precise color matching, the HP Indigo 7000 enables Frecklebox to offer customers the ability to purchase a truly one-of-a-kind gift.
In addition to its versatility, the HP Indigo 7000’s intuitive diagnostics and ease of use allows Feldman and Sarpa to satisfy customer demands while avoiding costly downtime. The HP Indigo Print Care package offers convenient on-press and remote diagnostics, guided troubleshooting, and live webcam communications with support teams and remote access to the press PC.
Plus, with HP Education Services training, Feldman and Sarpa have gained a high level of digital printing expertise that allows them to easily tackle new challenges.
“Running the press proved much easier than anticipated,” Feldman says. “The HP Indigo 7000 is a huge leap forward in efficiency, paper size and power.”
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Supported every step of the way | | |
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