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R and R Images reinvents its workflow with HP SmartStream Director

 
 
R and R Images reinvents its workflow with HP SmartStream Director

Story Highlights

  • Company automates digital print workflows using HP SmartStream Director
  • Suite of tools easily incorporates into existing infrastructures, thanks to integrated, open workflow
  • New end-to-end solution helped company reduce costs and increase efficiency, offerings

Avoid growing pains

Products
» HP SmartStream Director
» HP SmartStream Designer
» HP SmartStream Director demo
»HP Indigo 7000 digital press
Rapid business growth may sound positive, especially in today’s economy. But if a company isn’t equipped to expand quickly, quality, efficiency and even future business potential can be put at risk. R and R Images, an Arizona-based marketing company specializing in web-to-print solutions, recently decided to rethink how it managed its increasing number of workflows.

“At first, we were proud that we had 23 different workflows for everything from business cards and postcards to large-format banners and tradeshow graphics. But in reality, 23 different workflows is a nightmare,” explains Rodney Key, CEO of R and R Images. In need of a more efficient way to manage a variety of projects from start to finish, R and R Images turned to HP.


Thanks to HP SmartStream Director, powered by Press-sense™, R and R Images can now automate its digital print workflow—from job creation, prepress and production to finishing and fulfillment. By streamlining this process, HP SmartStream Director enabled the company to cut costs, increase efficiency and scale production to its growing business.


“We’ve had a really positive experience with HP SmartStream Director. It allows us to do the same work with fewer people, fewer reprints and faster delivery times,” says Key. “We plan to take all of our internal processes and workflows and run them through this one system.”

Seamless integration

“We’ve had a really positive experience with HP SmartStream Director. It allows us to do the same work with fewer people, fewer reprints and faster delivery times.”

Rodney Key,
CEO
R and R Images

Already under pressure to streamline its production process, R and R Images needed a customized, end-to-end solution that would easily incorporate into its existing infrastructure and equipment. With an integrated, open workflow, HP SmartStream Director works seamlessly with different output devices.

“We like the flexibility that HP SmartStream Director gives us to work with different machines,” says Drew Swankie, pre-media manager at R and R Images. “If we use an HP Designjet printer, HP Indigo press or even a third-party product, we can still manage that job within the application.”

In addition to its easy integration, HP SmartStream Director is a snap to use. “We had the HP Indigo 7000, IN200 RIP and HP SmartStream Director all installed the same week,” says Swankie. “Within two days, we had files flowing from the web through the RIP to the press, printing great-looking output very quickly.” The easy integration and operation of HP SmartStream Director enables R and R Images to save money by reducing staff time and minimizing reprints.


Maximizing potential

R and R Images reinvents its workflow with HP SmartStream Director

Reduced costs and increased efficiency aren’t the only benefits that R and R Images has discovered since adopting HP SmartStream Director. Automating its workflow from start to finish also allowed the company to expand its printing capabilities into new areas, from short-run marketing collateral to variable data printing.


“HP SmartStream Director offers us a lot more flexibility to build variable data templates online. And by incorporating the HP SmartStream Designer, we have the option to build in complex logic and use font effects and third-party applications to create dynamic images,” says Swankie.


HP SmartStream Director also enables companies to create custom web storefronts that draw attention to new printing capabilities. “The web storefront is a very powerful tool to set up e-commerce sites quickly,” says Swankie. The order-entry process can also be tailored to each customer by creating online catalogs or launching e-mail campaigns.


A true solution

“Our clients need a trusted source that can consistently meet their brand standards and provide the quality work they’re looking for. HP SmartStream Director helps us be that source and provide a true solution for our clients.”

Rodney Key,
CEO
R and R Images

Today, it’s vital for growing businesses to eliminate unnecessary costs and steps as they continue to attract new clients and increase revenue. Streamlining business with HP SmartStream Director’s end-to-end workflow automation helps companies scale up their production while delivering high-quality work that keeps clients coming back.

“Our clients need a trusted source that can consistently meet their brand standards and provide the quality work they’re looking for,” explains Key. “HP SmartStream Director helps us be that source and provide a true solution for our clients.”