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Vehicle wraps printed on the HP Scitex draw huge crowds at 2009 ISA International Sign Expo

 
 


Story Highlights

  • Company uses vehicle wraps printed on HP Scitex for first-ever vehicle wrap competition
  • Prints produced at high speeds meet tough deadlines and help make competition a success
  • HP technology helps companies enter growing vehicle wrap market

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Three days, six identical Ford Mustang GTs, 48 professional vehicle wrap installers and one chance to be named America’s Best Installer. That was the challenge put forth by the Lowen Corporation, in partnership with the International Sign Association (ISA), at the 2009 ISA International Sign Expo in Las Vegas, Nevada.

Organizers of the first annual Lowen Certified Wrap Off knew they needed the best, from installers to judges to prizes, to make an impact at an expo with nearly 1,600 exhibit booths and 18,000 participants. For the highest-quality vehicle wraps, organizers turned to HP, the official printer of the Wrap Off.

“This event wouldn’t have been possible without our HP Scitex TJ8300 Printers. We wouldn’t have been able to produce the high-quality graphics needed with such a quick turnaround,” says Sergio DeSoto, vice president of sales and marketing of Wraps and Media at the Lowen Corporation.

Standout speed

“This event wouldn’t have been possible without our HP Scitex TJ8300 Printers. We wouldn’t have been able to produce the high-quality graphics needed with such a quick turnaround.”

Sergio DeSoto,
Vice President of Sales and Marketing, Wraps and Media
The Lowen Corporation

Speed was crucial for the installers, who were judged on who could wrap a car in the least amount of time with the fewest errors. It was also vital when it came to producing the vehicle wraps. Using the HP Scitex TJ8300, the Lowen Corporation can print up to 4,305 square feet per hour,1 meeting tight deadlines—including those for the expo.

“In less than two hours, using all three of our HP Scitex TJ8300s, we were able to print over 7,000 square feet of graphics. That allowed us to ship them to the show on time, ready for installation,” says Roger Borth, general manager of Lowen Color Graphics.

The speed of the HP Scitex TJ8300 was one of the main reasons  the Lowen Corporation originally chose the printer, and why it plans to acquire a fourth. “We decided to go with the HP Scitex TJ8300 because it’s the largest, fastest volume press on the market,” explains Borth.


Eye-catching color

Vehicle wraps printed on HP Scitex draw huge crowds at 2009 ISA International Sign Expo

When creating vehicle wraps, speed isn’t the only factor to consider. High-quality prints are also necessary to make these moving advertisements or designs effective. The HP Scitex TJ8300 provides a wide color gamut with six HP Scitex inks and prints exceptional output at up to 600 dpi.

“The quality from the HP Scitex is outstanding,” says graphic designer Brad Adamic, who created the design on the vehicle wraps for the Wrap Off. “I’ve worked with prints from many different companies, and I haven’t seen quality like this before.”

DeSoto adds, “If you get up close to the wrap, it stills looks like a paint job.” And the vibrant colors printed with an HP Scitex TJ8300 can last up to two years, depending on the media used.2 “You get about five years of use out of the vehicle wraps,” explains DeSoto.


And the winner is …

“The quality from the HP Scitex is outstanding. I’ve worked with prints from many different companies, and I haven’t seen quality like this before.”


Brad Adamic,
Graphic designer

Only one person could be named America’s Best Installer, and that honor went to Dustin Shelley, owner of It’s a Wrap Graphics in Newnan, Georgia. But plenty of companies can take advantage of the growing vehicle wrap market using HP Scitex TJ8300 .

“In my opinion vehicle wrapping is the most cost-effective form of advertising in the world, and it’s the only form of advertising where you can go right to your demographic,” says DeSoto. “HP is a phenomenal company with vision, and we’re proud to have them here with us at this event. We’re looking forward to continuing to partner with them in the future.”



1On 165 x 370 cm (65 x 145- inch) sheets.
2Inks are UV-durable for up to two years according to ASTM-D2565-99 standard. Durability depends on media.