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Photographer launches reproduction business, using HP Designjet Z3200 Photo Printer and HP Artist Solution for Nikon

 
 
David Saffir

Story Highlights

  • Professional photographer launches reproduction service for fine artists, saving an estimated 70 to 80 percent in time and cost without sacrificing quality
  • Long-lasting gallery-quality black-and-white and color prints meet artists’ high standards
  • Streamlined workflow with built-in spectrophotometer and software make reproductions simpler and cost effective

Rethinking fine art reproduction

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»HP Designjet Z3200 Photo Printer
»HP Artist Solution for Nikon – David’s Review
»Fine art reproduction solutions overview
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In the world of fine art reproduction, it’s vital that every detail be captured perfectly, from the slightest brushstroke to the softest hues. But because of the difficulty producing consistent colors and the expense of large print runs, high-quality reproductions have traditionally come at too high a price for many artists.

After finding success producing digital prints of his own photos on the HP Designjet Z3200 Photo Printer, professional photographer David Saffir realized he could offer a solution. Saffir expanded his business and now collaborates with painters to create gallery-quality fine art prints of their work using the HP Designjet Z3200 and the HP Artist Solution for Nikon.2

“This solution incorporates end-to-end production tools and workflow for very high-quality fine art reproduction,” says Saffir. “What used to be a tedious, time-consuming and expensive task is now much more streamlined, consistent and less costly.”


Achieving gallery quality is a necessity

“This solution incorporates end-to-end production tools and workflow for very high-quality fine art reproduction. What used to be a tedious, time-consuming and expensive task is now much more streamlined, consistent and less costly.”

David Saffir,

Fine art photographer and printmaker

For fine art prints to be marketable, the quality must come as close as possible to the original. With an expanded color range, including the new HP 73 Chromatic Red ink, the HP Designjet Z3200 produces accurate colors that achieve faithful reproductions. Plus, the printer delivers smooth transitions, true neutral grays and exceptional gloss uniformity.

“The HP Designjet Z3200 has a very wide color gamut,” explains Saffir. “It incorporates a new red ink formulation, so you can see more details in red-tone highlight, shadow and transition areas. You can also achieve more saturated, vibrant reds and oranges.”


It’s also imperative that fine art reproductions endure the test of time. The HP Designjet Z3200 makes long-lasting, gallery-quality black-and-white and color prints attainable. Compatibility with a wide range of media options delivers a print permanence of 200 years.1


Simplified workflow increases productivity

DavidSaffir

Saffir was also able to significantly streamline his reproduction process, using the HP Designjet Z3200 in combination with the HP Artist Solution for Nikon, an end-to-end solution designed for the photographer’s camera, lens and printer. Thanks to the close collaboration of HP and Nikon, HP Artist Software technology has been optimized for the Nikon D3 and D3X cameras and integrated by ErgoSoft in the special edition RIP.

Saffir says he is more efficient using the HP Designjet Z3200 to manage lighting and color rather than following more labor-intensive traditional processes. The HP Designjet Z3200 has a built-in spectrophotometer and software that take the effort and guesswork out of color management.


“It’s very helpful that the software calculates an ICC profile for the final image file,” says Saffir. “The profile is actually customized for that particular image,” taking into account the printer, paper and environmental conditions.

A win for printmakers and artists

“My preliminary analysis shows that the cost of reproducing one piece of artwork can now be reduced by as much as 70 to 80 percent.”

David Saffir,

Fine art photographer and printmaker

One client, artist Jim Hull, has come to rely on Saffir’s process. Saffir has faithfully reproduced limited editions for Hull, who paints timeless watercolors of landscapes, space and cities. According to Saffir, “Jim Hull says he likes the reproductions better than his own original watercolors, because on the prints he is able to increase density and contrast.”

Saffir has already found ways to achieve the desired quality in less time. “Much less work is now needed to achieve the goals that Jim and I have agreed on,” says Saffir. He calculates that a job that once took more than five hours can now be done in about an hour, which frees him to further expand his new business. “My preliminary analysis shows that the cost of reproducing one piece of artwork can now be reduced by as much as 70 to 80 percent, in addition to any potential savings achieved by reducing wasted materials or unneeded proofs.” That’s a win for Saffir, his clients and the environment.



1 Image permanence estimates by HP Image Permanence Lab based on testing on a range of HP photo, fine art and specialty papers: confirmation tests in progress at Wilhelm Imaging Research, Inc. For details, see www.hp.com/go/supplies/printpermanence. All images © 2008, Jim Hull

2 At this time, the HP Artist Solution for Nikon is only available in select countries.