Jump to content
Large-format, Commercial and Industrial Printing Solutions
 

Mercury Print Productions captures its share of growing custom textbook business using the new HP Indigo W7200 Digital Press

 
 
Mercury Print Productions captures its share of growing custom textbook business using the new HP Indigo W7200 Digital Press

Story Highlights

  • New HP Indigo W7200 Digital Press helps company meet growing demand for custom textbooks
  • Seamless end-to-end integration enables fast RIP speeds, high-volume short runs and inline finishing
  • The new press allows company to offer more options with faster turnaround and lower costs

Targeted textbooks

Products
»HP Indigo W7200 digital press key benefits 
»HP SmartStream Production Pro Print Server
»All HP Indigo digital presses
»PDF Version of this achievement story (PDF, 324 KB)(EN only)
»Video demo of the HP Indigo WS7200 digital press (EN only)
As public schools across the country strive to improve education for all students, the unique needs of individual states, districts and schools become apparent. Mercury Print Productions found a way to address these needs by creating customized textbooks with the new HP Indigo W7200 Digital Press.

“Because of the No Child Left Behind Act, a school’s funding is somewhat dependent on students’ test scores,” explains Christian Schamberger, vice president of operations at Mercury. “The ability to customize textbooks to ensure students learn what they need to learn can help improve test scores and secure the school’s funding.”


Mercury works with educational publishing companies to create versioned textbooks, teacher’s editions and supplemental materials. Thanks to the high-volume capabilities, streamlined workflow and versatility of the HP Indigo W7200, Mercury can offer quality customized materials to meet its clients’ specific needs quickly and cost-effectively.


High-capacity workhorses

“These machines are workhorses. We run 24/7, around the clock, so reliable equipment is critical. With the additional capacity and speed enhancements that the HP Indigo W7200 offers, we have been able to reduce our turnaround times.”

Christian Schamberger,
Vice President of Operations
Mercury Print Productions

Mercury added its first HP Indigo digital press in 2006 and recently added the HP Indigo W7200 to its digital fleet, which also includes two HP Indigo 3250s, two HP Indigo 4500s and an HP Indigo 5500.

“The image quality of the HP Indigos is top notch, and the reliability is outstanding,” Schamberger says. “These machines are workhorses. We run 24/7, around the clock, so reliable equipment is critical. With the additional capacity and speed enhancements that the HP Indigo W7200 offers, we have been able to reduce our turnaround times.”

At speeds of 240 full-color letter-size pages per minute, 480 two-color pages per minute and 960 one-color pages, the HP Indigo W7200 produces more than 7.5 million color pages or 30 million monochrome pages per month. It also supports an image format up to 12.5 x 38.6 inches for more efficient page imposition and media use.


Efficiency from end to end

Customized textbook printing

The HP Indigo W7200 prints high-quality variable data jobs at close to twice the speed of other presses and offers enhanced efficiency throughout the workflow.


“In this economy, more and more of our customers are waiting until a product is on backorder before they place an order, so needless to say, we are seeing condensed schedules in order to satisfy the back orders,” Schamberger says. “Any time that we can take out of the process makes a big difference.”


The HP SmartStream Production Pro Print Server is a powerful digital front end solution that offers faster, more reliable raster image processing (RIPing), allowing Mercury to stream high-volume, highly complex variable data jobs directly to the press. And the company saves even more time with the finishing solution available through HP’s partnership with Hunkeler AG.


“The ability to trim each job immediately as it comes off the press eliminates the need for offline trimming in the bindery,” Schamberger says. “By removing the offline cutting operations, we are reducing the cycle time of the product as well as the cost associated with the additional operations. This translates into savings.”


A lasting partnership

“ HP as a technology solutions provider offers solutions for all aspects of our business. It’s been a valuable relationship and one of the driving forces to our growth as a company.”

Christian Schamberger,
Vice President of Operations
Mercury Print Productions

As more educators recognize the value of customized curricula, Schamberger sees tremendous growth opportunities, both in Mercury’s business and in its relationship with HP.

“We try to offer our customers a complete solution as a one-stop shop. HP as a technology solutions provider offers solutions for all aspects of our business,” he says. “It’s been a valuable relationship and one of the driving forces for our growth as a company.”