 |
| - Commercial printing company Consolidated Graphics adds cost-effective, high-volume digital printing capabilities using the HP T300 Color Inkjet Web Press
- Consolidated Graphics can grow business by offering more affordable variable data printing and custom publishing
- The company expects to save money because of the versatility and lower total costs associated with the HP T300 Color Inkjet Web Press
|
| | How does a leading printing company continue to grow when it’s already at the top of its game? If you’re commercial printing giant Consolidated Graphics, Inc. (CGX), you continue to push the envelope and explore the new business opportunities the HP T300 Color Inkjet Web Press presents.
CGX has 70 facilities worldwide and prints everything from marketing materials to outdoor banners. In the last three years, the company has grown through digital printing, generating $1.3 billion in annual sales with a host of HP Designjet large-format printers and HP Indigo presses.
Now CGX is taking its digital printing capabilities to new heights using the HP T300 Color Inkjet Web Press, which is designed to deliver cost-effective, quality production, from book and newspaper publishing to direct mail and transactional printing.
|
Lower total cost | | |
| | | “The cost of variable data has been a barrier for some customers. The HP T300 Color Inkjet Web Press allows us to offer customers a price point that hasn’t been available in the past.”
Ric Davis,
Executive vice president of operations
Consolidated Graphics, Inc. | |
| |
Ric Davis, executive vice president of operations, says that when CGX adopted the HP Indigo press 5000, the company found that it cost significantly less per page than competitors’ solutions. “We expect to see similar cost benefits with the HP T300 Color Inkjet Web Press, but on a larger scale,” Davis explains.
The HP T300 Color Inkjet Web Press has flexible pricing options, with no click charge, the ability to purchase consumables as needed and lower service costs due to user-replaceable parts.
The versatility of the 30-inch width, which scales to a wide variety of applications, results in additional benefits. “Because we get so much versatility out of the 30-inch roll, we experience cost savings,” Davis says.
|
| New business opportunities | | |
The lower cost of digital printing enabled by the HP T300 Color Inkjet Web Press also opens doors for CGX and its customers. “We have lots of customers interested in variable data printing, which is feasible only with digital. But the cost of that variable data has been a barrier to some,” Davis says. “The HP T300 Color Inkjet Web Press allows us to offer customers a price point that hasn’t been available in the past.”
The speed of the HP T300 Color Inkjet Web Press is another feature that allows CGX to take on new opportunities. At the printer’s full speed of 400 feet per minute, the company can produce high volumes of customized direct mail pieces in lead times as short as five days.
The biggest area of growth for CGX with the new press may be custom publishing. Digital printing using the HP T300 Color Inkjet Web Press allows publishers to print copies on demand, greatly reducing storage costs and waste. |
|
|
