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USA TODAY’s production team meets round-the-clock deadlines with help from HP

 
 
USA TODAY's production team meets round-the-clock deadlines with help from HP Graphic Arts. Stock photo

Story Highlights

  • USA TODAY upgrades to a fleet of HP Designjet T1120 Printers, increasing productivity and decreasing costs in its proofing process
  • HP Vivera inks deliver the precise color reproduction needed for matching colors in photos, charts and advertisements
  • The HP Designjet T1120 Printer’s versatile media handling easily takes on newsprint and helps eliminate downtime

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In the fast-paced and competitive newspaper business, USA TODAY is ahead of the game. The publication is slashing costs and increasing productivity by adopting the latest HP digital inkjet technology for its proofing process.

USA TODAY originally transitioned to HP Designjet printers for its proofing process ten years ago. “Before that, all proofing was done on a web press, which was much more costly,” says Ron Cobbs, operations manager. Now, USA TODAY is upgrading its fleet to the new HP Designjet T1120 Printer.

Cobbs took a fresh look at his options before deciding on the accurate color reproduction and media compatibility offered by the HP Designjet T1120 Printer. The new HP technology builds on many of the digital benefits USA TODAY had been experiencing, while lowering production costs and improving the company’s workflow even further.

Precise color reproduction

“The HP Designjet T1120 Printer provides a dependable, reliable product at a great price point, backed by the service and support we need.”

Ron Cobbs,

Operations manager
USA TODAY

Advertising revenue can make or break a newspaper. Accurate color reproduction is essential as staff check the color of digital inkjet proofs against specifications to ensure advertisers are satisfied.


“We’re finding some print houses and agencies we work with now have the same HP device and third-party software we use for color management, so they can accurately reproduce the ad proofs there,” says Cobbs. The color consistency of the HP Designjet T1120 Printer and the rich gamut of HP Vivera inks, including a three-black ink set, allow for accurate color no matter where the proofs are printed.


And because USA TODAY uses a relatively high percentage of color photos and graphics, precise color reproduction is imperative to ensure matching skin tones or nuances in graphs and charts. Thanks to the HP Designjet T1120 Printer’s high resolution and wide range of colors, USA TODAY can consistently achieve the right color, every time.



Saving time and money

HP Designjet T1200 Printers help slash production time and costs
The USA TODAY production department also needs to see colors exactly as they will appear on newsprint. Thanks to the media versatility of the HP Designjet T1120 Printer, the production team can print directly onto newsprint for more accurate proofing.

Versatile media handling and reliability translate into saved time. “Even using our custom media stock,” Cobbs says, “we have no problem at all with feeding and handling.” Printers in the newspaper’s Virginia headquarters run nearly constantly—18 hours a day, six days a week. “A simple paper jam could throw us off schedule, but we haven’t had any downtime.”

USA TODAY also noticed a 10 percent increase in printing speed with the upgraded technology. And the Original HP inks dry fast for proofs that can be handled almost immediately. This helps production speed their workflow, catch errors faster and stay on schedule.

Digital spells success

“Even using our custom media stock, we have no problem at all with feeding and handling.”

Ron Cobbs,

Operations manager
USA TODAY
As the newspaper and publishing industries grow increasingly competitive, HP’s broad portfolio of inkjet technology continues to improve efficiency. Cobbs says he is extremely pleased to have a proofing system that satisfies the production team, advertisers and the editorial department all at once.

“The HP Designjet T1120 Printer provides a dependable, reliable product at a great price point, backed by the service and support we need,” Cobbs says.