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Artist boosts profit margins of fine art reproduction business, using the HP Artist Solution for Nikon

 
 

“Prior to having the HP Artist Solution, we wouldn’t have thought it was possible for
an inkjet printer to produce anything close to a true representation of these details.”

— Ines Hulftegger
Founder
IN_EX design GmbH

Refining fine art reproduction

Not long ago, an art dealer approached Ines Hulftegger with what seemed like an impossible task: create a digital reproduction that captures the rich gold and silk details of an ancient Japanese panel.

Quick Facts

  • Artist uses the new HP Artist Solution for Nikon to ensure color accuracy from camera to printer.
  • HP Vivera Pigment inks capture details and rich color of originals in fine art reproductions.
  • HP Designjet Z3200 reduces processing time and wasted supplies, lowering operating costs by 30 to 40 percent.


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Hulftegger, an artist herself and founder of IN_EX design GmbH in Switzerland, was up for the challenge. Her company uses the HP Designjet Z3200 Photo Printer along with the new HP Artist Solution for Nikon* to create high-quality digital fine art reproductions.

“Prior to having the HP Artist Solution, we wouldn’t have thought it was possible for an inkjet printer to produce anything close to a true representation of these details,” Hulftegger says. But, to the delight of both Hulftegger and her client, the HP Designjet Z3200 reproduced all of the colors with stunning accuracy. “The yellow color, in particular, reflected exactly as if it were gold,” she says. “The quality of the print was amazing.”

Fewer steps, greater value

Hulftegger founded IN_EX design GmbH in 2004 as a platform for selling her own artwork and a commercial opportunity to produce digital reproductions for other artists. She saw the profit potential in fine art reproduction, but she says that until she invested in the HP Designjet Z3200, the steps required to produce a quality print were time-consuming and wasteful.

Hulftegger and her team spent a lot of time manipulating images and making multiple prints to ensure accurate color. The HP Designjet Z3200 and the HP Artist Solution for Nikon streamlined the process significantly. The HP Artist Solution for Nikon includes the HP Designjet Z3200, the Nikon D3X or D3 camera, and a special edition of the ErgoSoft StudioPrint photo RIP software, powered by HP Artist Software technology.

Ines-Hulftegger

“I would say the process is now
two to three times faster.”


Hulftegger explains, “This new streamlined approach ultimately translates to cost savings and more time to process jobs, positively impacting our bottom line.”

Getting it right the first time

To create a fine art reproduction, Hulftegger first photographs the original artwork and background. She then uses the HP Artist Solution for Nikon to evaluate the color accuracy, adjust colors as necessary and create a final print.

The HP Artist Solution for Nikon and HP Designjet Z3200 ensure that the final print accurately recreates what the camera captures. The HP Designjet Z3200 makes it easy to profile and calibrate colors with its embedded X-Rite spectrophotometer. And, it features 12 HP Vivera pigment inks, including the HP Quad-black ink set, for true neutral grays and nuanced color reproduction.

“The software automatically corrects the light and colors, so we only need to print once,” Hulftegger says. “Plus, the HP Vivera pigment inks enable us to create prints with exceptional longevity and outstanding color accuracy.”

This seamless integration from camera to final image means fewer unnecessary prints along the way. Hulftegger says this efficiency has lowered her operating costs by 30 to 40 percent, which means higher profit margins.

“I have never seen such print quality.”


“There is no mistaking that this solution has improved the efficiency of our workflow, and IN_EX design GmbH is reaping the benefits,” says Hulftegger.


*Only available in select countries. For more details, visit www.hp.com/go/HPArtist.