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WWF unites good business with good practices using the HP Designjet L65500


“We’re reminded time and
time again that organizations like ours have to walk the walk. Printing technology like this has allowed us to set a new example of how to promote our work
in a way that is better
for the planet.”

— Matthew Banks
Senior Program Officer

“Let the Clean Economy Begin.” That’s the message WWF, the global conservation organization, wanted to get across loud and clear during the 2009 United Nations Climate Change Conference in Copenhagen, Denmark. It’s also the name of the organization’s campaign to work with leading corporations, including HP, to establish ambitious targets to voluntarily reduce their greenhouse gas emissions and call for a global climate deal.

Quick Facts

  • WWF turned to HP to reduce the environmental impact of its signage for the 2009 United Nations Climate Change Conference.
  • The HP Designjet L65500 produced
    odorless3 prints created on HP recyclable
    media,1 including HP HDPE Reinforced
  • WWF also achieved durable, high-quality signage worthy of a high-profile, international conference, thanks to HP Latex Inks.


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»HP Designjet L65500 Printer
»HP Latex Printing Technologies
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»HP Large-Format Media take-back program
 »View pdf version of this story (EN only)

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Interested in finding an environmentally responsible way to print the signage for the campaign, WWF
turned to Sign Service and HP. Using the HP Designjet L65500 Printer with HP Latex Inks and HP
recyclable media,1 Sign Service produced stunning signage for WWF’s 230-foot-long arctic-themed
tent at the conference.

“We’re reminded time and time again that organizations like ours have to walk the walk,” explains Matthew Banks, senior program officer for WWF. “Printing technology like this has enabled us to set a new example of how to promote our work in a way that is better for the planet.”

Reduce impact from start to finish

Designed with the environment in mind, the HP Designjet L65500, together with HP Latex Inks, help reduce the environmental impact of prints, from production to disposal. For Sign Service, located in Hedensted, Copenhagen, the advantages of this new technology for its production environment are clear. Benny Eriksen, owner of Sign Service, explains:

Benny Eriksen

“The most important part of being green
for Sign Service is internal, for the working
environment of the people we have here.
And this new technology does that. ”

HP Latex Inks require no hazard labels and need no special ventilation,2 which can help to create an
improved work environment for printer operators. Not needing a special ventilation system also translates to less power consumption and lower electricity costs for the company.

Print with the environment—and quality—in mind

Once installed at WWF’s Arctic Tent in Copenhagen, the stunning large-format signs produced by
Sign Service did not fail to impress visitors. And, thanks to the HP Designjet L65500’s ability to
produce odorless3 prints, guests were able to view the large posters inside without being met by
any unpleasant smells.

Prints located outside the tent also met WWF’s environmentally conscious printing goals while providing the durability needed. “HP Latex Inks have proved to be very durable, matching low-solvent and eco-solvent inks,” says Eriksen. And, HP inks also contain no hazardous air pollutants.4

Plus, all the prints had the quality worthy of a high-profile, international conference. As more
companies work to reduce the impact of their printing, it’s vital they’re not asked to sacrifice quality.
With HP Latex Inks, they don’t have to. Eriksen explains, “Customers see that they not only get better
quality, they also get green quality.” The large-format signage for the event also had the added
benefit of being produced on HP recyclable media,1 including HP HDPE Reinforced Banner, which
can be easily recycled through the HP Large-format Media take-back program.1

Collaborating for the future

For nearly 50 years, WWF has made a point of leading by example, and its “Let the Clean Economy Begin” campaign and recent efforts to reduce the environmental impact of its printing are just two examples of that.

“Real change will not happen without the support and leadership of business. Business is a leading force in this new reality to cut carbon emissions and reduce environmental impact,” says Banks.

By using HP technology, like the HP Designjet L65500 and HP Latex Inks, print service providers can join this effort, providing more options to their customers while reducing their own environmental impact. For Eriksen, the benefits to printers like Sign Service are clear:

“I have no doubt that HP Latex technology
will be a very big part of our future. ”

1 HP offers the HP Large-format Media take-back program in the U.S. and Europe, through which most HP recyclable signage media can be returned. Availability varies. Some recyclable papers can be recycled through commonly available recycling programs. For details, visit www.hp.com/recycle. Aside from this program, recycling opportunities for these products are currently available only in limited areas. Customers should consult local recycling resources for recycling these products.
2 Special ventilation is not required to meet US OSHA requirements on occupational exposure to VOCs from HP Latex Inks. Ventilation equipment installation is at the discretion of the customer—no specific HP recommendation is intended. Typically no air discharge permitting required with inks that emit extremely low VOCs.
3 Some substrates may have inherent odor.
4 The inks were tested for hazardous air pollutants per U.S. Environmental Protection Agency Method 311 (testing conducted in 2008) and none were detected. HAPs are air pollutants that are not covered by ambient air quality standards but which, as defined in the Clean Air Act, may present a threat of adverse human health effects or adverse environmental effects.