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A new exhibit brings the history of the theater to life, using HP PVC-free Wall Paper and the HP Designjet L25500

 
 

“HP PVC-free Wall Paper allows us to offer a very cost-effective, simple-to-produce and easy-to-install product
for customers wanting customizable large-format graphics.”

— Brett O’Connell
Owner and founder
Quantum Digital Imaging

When The Old Globe, a Tony Award® winning theater in San Diego, California, received a grant to create an exhibit on its history, the organization was thrilled. It immediately began creating a visual timeline featuring illustrations by costume designer Anna Oliver of iconic theatrical figures. There was just one challenge: the theater needed to execute its ambitious vision—involving detailed graphics and a difficult installation—on a set budget.

Quick Facts

  • The Old Globe turned to HP technology for a cost-effective way to create an exhibit on the theater’s history.
  • The HP Designjet L25500 and HP PVC-free Wall Paper were used to print high-quality graphics at a price point that fit the theater’s needs.
  • The HP PVC-free Wall Paper printed with water-based HP Latex Inks meets the GREENGUARD Children & Schools standard for low-emitting products.3


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Fortunately, Quantum Digital Imaging had the solution: the HP Designjet L25500 Printer and HP PVC-free Wall Paper. Using the HP technology, Quantum Digital Imaging printed the timeline of detailed illustrations cost-effectively and with remarkable quality.

According to Brett O’Connell, founder and owner of Quantum Digital Imaging, “The HP Designjet L25500 and HP media enabled us to compete with the solvent market and accomplish the theater project within the budget and timeline.”

New media offers an edge

When it came to meeting the theater’s budget, one of the new media options designed specifically for the HP Designjet L25500 provided a unique advantage. HP PVC-free Wall Paper hit the price point that fit the organization’s needs, and proved to be ideal for the curved walls of the installation space.

“HP PVC-free Wall Paper allows us to offer a very cost-effective, simple-to-produce and easy-to-install product for customers wanting customizable large-format graphics,” says O’Connell.

Previously, Quantum Digital Imaging needed to laminate printed media and apply wallpaper paste. HP PVC-free Wall Paper, however, is pre-pasted, self-adhesive and requires no lamination. O’Connell says:

Brett O’Connell

“This very cost-effective
wallpaper is now one of
the main focuses of our
new product line. ”



“We’re able to offer more products because we can simplify production. The wallpaper is ready to install right off the printer,” he adds. Along with HP PVC-free Wall Paper, Quantum Digital Imaging used HP Permanent Adhesive Matte Vinyl mounted to gatorboard to create text panels explaining each historical phase along the timeline.

Quality that sets the curve

The HP Designjet L25500 and HP PVC-free Wall Paper proved to be an ideal combination to create high-quality prints that could be installed on the theater’s interior. According to the project designer Llance Bower, wallpaper was the only feasible solution.

“I can’t imagine a trickier application,” says Bower. “We had to hit very specific marks on a curved wall with corners and beams.” After the installation, Bower was impressed with the results: “The beautiful finish and vibrant color astonished me. Solid colors are difficult, but there’s no striping or color variation. It holds the ink beautifully. It really looks like paint.”

What’s more, the theater doesn’t have to worry about potential damage to the work, which lines a busy hallway. If it’s ever damaged, it can be easily peeled off and replaced. Plus the prints are odor-free,1 making them ideal for the high-traffic area.

The project also met the high-quality standards set by The Old Globe’s executive producer, Lou Spisto. “We strive for excellence in everything we do, from the lobbies and surroundings to the productions and the actors on the stage,” he explains.

Setting the stage for the future

Along with helping Quantum Digital Imaging meet the theater’s needs and increase its competitive edge, HP Latex Printing Technologies enable the company to improve its printing environment. O’Connell says, “The HP Designjet L25500 allows us to have cost-effective materials and inks, and speed—without having to worry about the impact on ourselves or the environment.”2

The Old Globe agrees, as Bower explains:

“I was thrilled to learn about HP’s
commitment to environmental responsibility. Combined
with the great price point, it was a slam dunk. ”



1 Printers using HP Latex Inks use internal heaters to dry and cure the latex polymer film. Some substrates may have inherent odor.
2 The inks were tested for hazardous air pollutants per U.S. Environmental Protection Agency Method 311 (testing conducted in 2008) and none were detected. HAPs are air pollutants that are not covered by ambient air quality standards but which, as defined in the Clean Air Act, may present a threat of adverse human health effects or adverse environmental effects.
3 HP PVC-free Wall Paper printed using HP Latex Inks is listed in the GREENGUARD product listing for low-emitting products and is tested to the GREENGUARD Children & Schools standard. The print is neither GREENGUARD nor GREENGUARD Children & Schools Certified. The GREENGUARD environmental Institute is an American National Standards Institute (ANSI) authorized standards developer that establishes acceptable indoor air standards for indoor products, environments, and buildings. See www.greenguard.org.