Przejście do zawartości
Large-format, Commercial and Industrial Printing Solutions

GigantPrint becomes an official print supplier to Sweden’s royal wedding, thanks to HP Scitex technology


“The HP Scitex LX600 and LX800 offer environmental advantages. And that’s very important. It’s better for the people who work with it, and it’s better for the environment.”

— Torbjörn Gunnarson
Project manager

Celebrating a royal wedding is something few countries get to experience today. The June 2010 wedding of Princess Victoria of Sweden to Daniel Westling proved to be an excellent opportunity to put a fresh spin on an age-old celebration.

Quick Facts

  • GigantPrint relied on their new
    HP Scitex LX600 and LX800 printers to deliver superior-quality prints for Sweden’s royal wedding.
  • The HP Scitex printers’ wide color gamut easily met the wedding’s color requirements.
  • HP Scitex technology also fulfilled the royal couple’s wish to reduce the environmental impact of the prints.


»Learn more about what HP offers sign and display printers
»See more customer success stories like this
Highlighted Products
»HP Scitex LX600 Printer
»HP Scitex LX800 Printer
»HP Latex Printing Technologies
 »View pdf version of this story (EN only)

Photo Gallery

» View larger

When organizers decided to decorate the buildings, bridges and streets of Stockholm—a focal point of the weeklong celebration—they searched for a local print service provider that could produce superior-quality oversized prints. The banners, flags and posters also needed to fulfill the couple’s wish to reduce their wedding celebration’s environmental impact.

First Sight, the Swedish event marketing company in charge of producing part of the celebration, chose GigantPrint, one of Sweden’s leading large-format signage printers, and HP Scitex technology for the job.

The right choice

GigantPrint is no stranger to high-profile clients. For the last decade, the company has worked with some of the largest companies in Sweden, relying on a fleet of HP Scitex printers, including the new HP Scitex LX600 and LX800, to deliver the highest-quality prints possible.

“We can run a variety of projects on the HP Scitex LX600 Printer at a very high quality,” explains Torbjörn Gunnarson, a project manager at GigantPrint. “And now with the 126-inch (320 cm) HP Scitex LX800 Printer, we can do even more.”

He adds that the company’s HP technology was instrumental in securing the work for the royal wedding:

Torbjörn Gunnarson

“We got the project because we
had machines that could do the right
quality with the right colors. ”

The high-profile event allowed no room for error. GigantPrint counted on the wide color gamut and consistency of the HP Scitex LX600 and LX800 printers to easily meet exacting color requirements.

Expanded options

With more than 10,700 square feet of signage produced for the event, quality wasn’t the only concern. The royal couple was also mindful of the environmental impact of the prints, which ranged from small portraits up to a large 16.4 x 23-foot (5 x 7-meter) banner.

Gunnarson explains that along with quality, “The HP Scitex LX600 and LX800 printers offer environmental advantages. And that’s very important.” The machines, which use water-based HP Latex Inks, produce odorless prints1 that are ideal for both indoor and outdoor applications.

HP Latex Inks also don’t require special ventilation2 and have no hazard warning labels, enabling a better print shop environment. “It’s better for the people who work with it, and it’s better for the environment,” Gunnarson adds. Plus the new HP Scitex printers are compatible with a number of HP recyclable media options.3

“With the royal wedding, they asked about environmentally friendly materials,” explains Gunnarson. “Using the HP Scitex LX600 and LX800 printers, we can run so many different materials. It’s great.”

The results speak from themselves

According to Gunnarson, the royal wedding has provided the company great exposure, but adds that the products speak for themselves. “Once people see the quality and understand the reduced environmental impact compared to solvent printing, they ask for it,” he explains.

Even before the royal wedding, the company’s HP Scitex printers helped attract new customers, and Gunnarson expects them to continue to do so in the future:

“The HP Scitex LX600 and LX800 printers make it easy for us
to sell new products because they produce high-quality
prints and have a reduced environmental impact.”

1 Printers using HP Latex Inks use internal heaters to dry and cure the latex polymer film. Some substrates may have inherent odor.
2 Special ventilation is not required to meet U.S. OSHA requirements on occupational exposure to VOCs from HP Latex Inks. Special ventilation equipment installation is at the discretion of the customer—no specific HP recommendation is intended. Customers should consult state and local requirements and regulations.
3 HP offers the HP Large-format Media take-back program in North America and Europe through which most HP recyclable signage media can be returned. Availability varies. Some recyclable papers can be recycled through commonly available recycling programs. For details visit Aside from this program, recycling opportunities for these products are currently available only in limited areas. Customers should consult local recycling resources for recycling these products.