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One restaurant completely redefines its dining experience, using the HP Designjet L25500

 
 

“Whether it’s the material
for the curtains, tabletops,
or even the wrap of our
exterior and interior, HP
offers us a great choice.”

— Sornkrit Thongalarm
Restaurant Owner
Im Mee Pee Mun by Jakkajan

A successful restaurateur knows that it takes more than amazing food to keep customers coming back. Creating a memorable dining experience can be just as important.

Quick Facts

  • A busy Bangkok restaurant turns to
    HP Latex Printing Technologies for its top-to-bottom renovation.
  • The HP Designjet L25500 with HP Latex Inks produced stunning prints for the interior and exterior walls, tables, curtains and even aprons.
  • The vibrant, odorless prints1 were ideal for the overnight installation and have already helped the restaurant attract new customers.


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Sornkrit Thongalarm, owner of the Im Mee Pee Mun by Jakkajan, recently decided to renovate the look and feel of his restaurant to help it stand out from the competition.

“We are located in a business district that has lots of prominent restaurants,” explains Sornkrit, adding, “The first thing that attracts people is the decoration.”

To match his restaurant’s original concept of modernity and convenience, Sornkrit decided to incorporate vibrant graphics into every detail of the renovation, from the interior and exterior walls to the tables, curtains and even aprons. And he turned to the HP Designjet L25500 Printer with HP Latex Inks to do it all.

“When we first opened, it was just bare cement. HP technology was able to perfectly capture our new design,” says Sornkrit, adding that HP helped sponsor the renovation by donating all of the ink and media.

Endless choices

When Sornkrit began considering the renovation, he knew he wanted to incorporate eye-catching graphics created by artists Oh Futhog and P7 into a number of elements.

“We wanted to create something different,” explains Sornkrit, whose vision included everything from wall graphics to redesigned menus. The HP Designjet L25500’s ability to print on a wide variety of indoor and outdoor substrates allowed him to do just that.

Sathit Chaiyapatanaporn, executive director of the Thamnaksilp Advertising Company, which printed the graphics, explains:

Sornkrit Thongalarm

“HP Latex Inks can be printed
on many kinds of material, such
as vinyl, stickers, wallpaper
and canvas. ”



That versatility, paired with the new design, helped create a consistent look and feel throughout the restaurant.

“Whether it’s the material for the curtains, tabletops, or even the wrap of our exterior and interior, HP offers us a great choice,” says Sornkrit, adding that the quality of the prints exceeded his expectations as well. “It really brought the artists’ design to life.”

Overnight success

Once Sornkrit knew he could count on HP technology to fulfill his vision, he turned his attention to implementing the design. He needed to minimize the time the restaurant would have to be closed, and he wanted to ensure customers weren’t negatively impacted by things like paint fumes.

Sathit explains that out of all of the options evaluated, “The HP Designjet L25500 most accurately suited the project’s difficult demands, offering efficiency, a reduced impact on the environment and value.”

Prints produced with water-based HP Latex Inks are dry and ready to use right off the printer. That made them ideal for the overnight installation that allowed the restaurant to stay open. And because the prints are odorless,1 customers weren’t met by any unpleasant smells the next day.

That’s a wrap

With the renovation now complete, Sornkrit is thrilled with the transformation:

“After putting our faith in HP technology for
the restaurant’s redesign, the outcome has proved
to be even better than we could have imagined.”


And his customers are pleased with the look of the prints produced on the HP Designjet L25500 too. “We are extremely satisfied with the way the design is making our business stand out in the area,” says Sornkrit. “Our existing customers have all commented positively on the new look, and we are now attracting more and more new customers.”


1 Printers using HP Latex Inks use internal heaters to dry and cure the latex polymer film. Some substrates may have inherent odor.