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Serigrafia Pioner stretches its signage capabilities when it makes the jump to digital printing


“With a digital capability
for both rigid and flexible substrate work, we can
now take on jobs in areas
we weren’t competitive
in before.”

— Javier Clemente
General Manager
Serigrafia Pioner

For more than 40 years, Serigrafia Pioner has been committed to providing top-quality screen printing services. As one of Spain’s leading signage and graphics producers, the company is rooted in tradition, but it also makes a point of following the latest in printing technology.

Quick Facts

  • Serigrafia Pioner made the jump from analog to digital printing, using a fleet of HP Graphic Arts printers.
  • The HP Scitex FB7500 Printer has brought speed, versatility and new revenue streams.
  • Now, using just one of its digital printers, Serigrafia Pioner can do the work of four screen printers in half the time.


»Learn more about what HP offers sign and display printers
»See more customer success stories like this
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»HP Scitex TJ8600 Printer
»HP Scitex FB7500 Printer
»HP Scitex XP5100 Printer
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 »View pdf version of this story (EN only)

After years of watching the technology in his industry evolve, general manager Javier Clemente noticed a turning point in 2007. He realized that digital printing offered him the opportunity to better meet customers’ changing needs. So after evaluating a number of options, he turned to HP for the company’s first digital printing solution.

Serigrafia Pioner installed an HP Designjet printer to produce backlit displays and saw immediate results. “The printer produces top-quality results,” Clemente says. “Because of our experience with that machine, we looked at other areas where we could add digital production.”

Moving quickly

Since installing its first digital printer, Serigrafia Pioner has continued to add HP digital solutions to its printing fleet. The company now operates an HP Scitex FB7500, HP Scitex TJ8600 and HP Scitex XP5100 printer. Each has added a new dimension to the signage and graphics company.

“What do digital printers give me?” Clemente asks. “I’d say they give me the speed that I need, and the speed that the market and my customers need.” He explains that to remain competitive and relevant a printer must stay productive:

Javier Clemente

“What you need today is speed.”

And Serigrafia Pioner‘s new digital fleet enables just that. Since acquiring its HP printers, the company has grown into a 24-hour-a-day service, carrying out new projects and taking on work that was previously unprofitable.

New technology, new opportunities

One of Serigrafia Pioner’s main customers, El Arbol, a supermarket chain with locations throughout Spain, recently came to the signage printer with a project tailor made for digital printing. El Arbol decided to rebrand, and it wanted Serigrafia Pioner to print new graphics for more than 420 stores.

The project involved creating indoor and outdoor signs, displays and backdrops on a variety of media. Clemente points out that the scope of media El Arbol requested was quite unique. “All the formats are very different from each other. I have to say that to do this conventionally would have been absolutely impossible in terms of time and cost.”

With its fleet of HP printers, Serigrafia Pioner was able to print the vast quantity of signs on a variety of materials and deliver them all in a timely fashion.

The technology to compete

Since adopting its digital printing fleet, Serigrafia Pioner has been able to expand operations, improve turnaround time and reduce downtime.

And the ability to perform high-level production jobs using its HP printers has led to further opportunities. Recently Clemente secured exclusive monthly campaigns for single-post billboards. He is confident that he has the best machines to compete in the sector.

“We save on costs because we don’t have to prepare screens and make the stencil films for each color or mix the inks—screen printing doesn’t use the PANTONE® Color system, so you have to mix colors yourself—it all takes time.” Clemente explains that for certain types of work:

“Conventional screen printing cannot compete with digital.”