Jump to content
Large-format, Commercial and Industrial Printing Solutions
 

An underwater art gallery goes from concept to reality, thanks to the HP Scitex FB7500 Printer

 
 

“The HP prints that
were underwater in last
year’s exhibit still look like
new today. And the latest
HP prints came out of the
water looking as bright
as they went in too.”

— Noam Kortler
Underwater photographer

For renowned underwater photographer Noam Kortler, capturing images of beautiful marine creatures and picturesque underwater landscapes has been a lifelong passion. Over the years, he has photographed and exhibited around the world.

Quick facts

  • World-renowned underwater photographer Noam Kortler relies on the HP Scitex FB7500 Printer for reliable color accuracy and outstanding durability.
  • For the last four years, Kortler and HP have successfully produced an underwater art exhibit titled Treasures of the Sea.
  • The HP Scitex FB7500, with its six UV-curable inks, produced unrivaled results for this year’s exhibit.


Learn more

Industry
»Learn more about what HP offers Sign & Display printers
»See more customer success stories like this
  
Highlighted Products
»HP Scitex FB7500 Printer
»All HP Scitex Printers
 »View pdf version of this story (EN only)
 

Photo gallery


» View larger

When it comes to printing his images, Kortler relies on HP Graphic Arts technology, including the HP Scitex FB7500 Printer, to reproduce the natural world in accurate, vivid color.

For the last four years, Kortler and HP have teamed up to show off these impressive prints in one of the world’s most distinctive art galleries. The submerged exhibit, Treasures of the Sea, encourages visitors to dive into the artwork—literally.

Gallery-quality prints

Kortler is quick to point out that the underwater world features some of nature’s most stunning colors. That makes faithfully reproducing the wondrous underwater scenes he captures in fine art prints a challenge, even in the best of circumstances. Then, when the prints have to look good not just in the controlled light of an art gallery, but also outdoors and even underwater, the printing requirements become even more difficult.

Together, Kortler and HP, one of the exhibition’s sponsors, have proved that not only is it possible to meet extremely high quality standards using digital printing, it’s possible to do so using digital large-format industrial printers. For the last two years, the team has used the HP Scitex FB7500 to produce large, high-quality photographs for the event.

Combining robust handling capabilities with six UV-curable inks, the HP Scitex FB7500 proved that it is more than up to the task of producing high-quality prints. According to Kortler, the prints exceeded his and his colleagues’ expectations:

Noam Kortler

“The color, consistency
and reliability of the prints in
the display conditions were very
high. We were very happy with
the quality and vividness. ”



Durable treasures

This year, all 40 of the event’s art pieces, contributed by three different photographers, were printed using the HP Scitex FB7500. And because the HP UV-curable inks, designed specifically for the HP Scitex FB7500, are water- and abrasion-resistant, the prints were ideal for the underwater exhibit.

Each print measured 19.7 x 29.4 in (50 x 100 cm) or 27.6 x 29.4 in (70 x 100 cm) and was printed directly on rigid PVC board in just one day, thanks to the full-size bed of the HP Scitex FB7500.

Once completed, the prints were exhibited outside, on dry land, during the opening reception of the exhibit in Eilat, Israel. The images were then submerged in the Red Sea in groups of 20 over three days so that swimmers, snorkelers and divers could view the prints underwater. Each print spent nine hours at a time in seawater, some of them for one day and some for two.

A sea of colors

Having worked with HP in the past, the saltwater durability of the prints produced on the HP Scitex FB7500 was no surprise for Kortler. “The HP prints that were underwater in last year’s exhibit still look like new today. And the latest HP prints came out of the water looking as bright as they went in too.”

“For artists, quality is extremely important, and we’re very sensitive to all the subtleties of color. But still, the HP prints for this exhibition were beyond our expectations,” Kortler says.

“Even in the water, the colors appeared strong and clear.”