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Imagerie DB meets fashion retailers’ ever-changing signage needs, using the HP Scitex LX800 Printer

 
 

“The HP Scitex printer increased our speed and agility, so we can keep
pace with our clients’
many custom campaigns
and projects.”

—Benoit Paquette
Co-founder
Imagerie DB

The retail fashion industry succeeds by delivering stunning looks at a rapid pace, and it expects the same high standard from its print vendors. As a full-service provider of large-format banners and signage for retail fashion clients, Imagerie DB knows how to meet these high expectations.

Quick facts

  • Imagerie DB prints high-quality retail fashion campaigns fast using the HP Scitex LX800 Printer.
  • The HP Scitex LX800 lets Imagerie DB print retail fashion images with higher quality on a varied range of media.
  • From the printer to inside the clothing store, Imagerie DB and its clients appreciate the reduced environmental impact of the HP Scitex LX800 Printer.


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Based in Boisbriand, Quebec, Canada and founded by brothers Benoit and Denis Paquette, Imagerie DB pushes itself to deliver cutting-edge print solutions that meet the ever-evolving needs of its customers.

One of Imagerie DB’s longtime clients is Groupe Dynamite, a leading Canadian retailer of women’s clothing brands. Groupe Dynamite keeps its customers engaged with bold, in-store advertising that changes frequently—and it looks to Imagerie DB to deliver. To meet that challenge, Imagerie DB relies on the HP Scitex LX800 Printer.

Delivering more great looks faster

Because Groupe Dynamite showcases its brands in ever-changing campaigns, the Paquette brothers had to be sure their technology could keep up. The HP Scitex LX800 proved up to the task.

“The HP Scitex printer increased our speed and agility, so we can keep pace with our clients’ many custom campaigns and projects,” says Benoit Paquette. He adds:

Benoit Paquette

“What once took us
three weeks to print can now
be delivered to the customer
in less than a week. ”



Using the HP Scitex LX800, Imagerie DB can produce high-impact point-of-purchase prints at speeds up to 484.4 ft²/hr. The printer can even imposition two rolls to print simultaneously at true production speeds.

Brenda Trudel, photography team leader at Groupe Dynamite, has noticed the increase. ”Printing time has improved immensely, which means we meet our deadlines every time,” she says.

Dramatic images on a wider range of media

Along with requiring ever-quicker turnarounds, Groupe Dynamite also wanted to use larger and more varied media. Using the HP Scitex LX800, Imagerie DB can offer a wider range of media options, including vinyl, foam—and fabric.

“We’re able to print on fabric now, which is something we didn’t do before since it was too expensive,” Groupe Dynamite’s Trudel says.

Along with the ability to print on a wide range of media, the HP Scitex LX800 delivers the same high quality no matter the substrate. And that’s important to Groupe Dynamite, whose fashion photography includes lots of close-ups.

”We’re seeing more details than we used to in the printing,” Trudel says. “We’re getting crisp images of the face. The skin tones and eyes really pop. That’s what we like to see.”

The right prints for retail

Since the HP Scitex LX800 uses water-based HP Latex Inks, Imagerie DB can improve the print shop environment for its employees. The printer doesn’t require special ventilation,1 and the inks require no hazard labels. Prints produced with HP Latex Inks are dry the moment they come out of the printer.

Groupe Dynamite’s stores experience benefits too. “What’s great about these latex-based inks is that there’s no odor,”2 Trudel says. “We don’t have to air out the prints when they come into the stores. Now we can just put them up right away.”

Using the HP Scitex LX800, Imagerie DB provides the high-impact signage that fashion retail brands like Groupe Dynamite demand—signage that can be produced quickly and improves the retail store’s atmosphere. Benoit Paquette sums it up:

“The HP Scitex LX800 printer allows us
to be ahead of the game and stand out
compared to our competitors.”



1 Special ventilation is not required for HP Latex Inks to meet U.S. OSHA requirements for occupational exposure to VOCs. Special ventilation equipment installation is at the discretion of the customer—no specific HP recommendation is intended. Customers should consult state and local requirements and regulations.
2 Printers using HP Latex Inks use internal heaters to dry and cure the latex polymer film. Some substrates may have inherent odor.