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Large-format, Commercial and Industrial Printing Solutions
 

New Era takes its fine-art business to the next level with HP PVC-free Wall Paper

 
 

"This is not our
grandparents’ wallpaper.
This is a new genre
of artwork."

— Joseph Garcia
CEO and President
New Era Portfolio

New Era takes its fine-art business to the next level with HP PVC-free Wall Paper.

CHALLENGE

  • New Era wanted to expand its fine-art publishing, printing, and framing business into wallpaper to attract new customers.

SOLUTION

  • With HP PVC-free Wall Paper and the HP Scitex LX850 Printer, New Era can now offer pre-pasted wallpaper that is easy to customize, install, and remove.
  • The HP Wall Art Software-as-a-Service solution offers an intuitive interface that makes it easy for customers to design and order their own wallpaper.
  • When printed with HP Latex Inks, HP PVC-free Wall Paper is odorless1 and approved according to health-related environmental criteria.

RESULTS

  • HP PVC-free Wall Paper is GREENGUARD Children & Schools CertifiedSM,2 making it an ideal choice for use in the Dell Children’s Circle of Care pediatric clinic.
  • The HP Wall Art web service helps New Era streamline its workflow by automating file submission.

    »Full case study
    (PDF, EN only)

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1 Some substrates may have inherent odor.
2 HP PVC-free Wall Paper printed with HP Latex Inks is GREENGUARD Children & Schools CertifiedSM. See www.greenguard.org.