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Large-format, Commercial and Industrial Printing Solutions

Symeta drives sales with personalized coupons printed on the HP T400 Color Inkjet Web Press


"HP digital presses
have transformed how
we communicate
with customers."

— Jo Van De Weghe
Sales and Marketing Manager


  • Symeta wanted to produce personalized coupons that would increase sales and customer loyalty for its grocery clients.
  • The company also saw an opportunity to expand into customized photo products such as photo books and cookbooks.
  • The company hoped to deliver speed and quality at high volumes while minimizing environmental impact.



  • The company now produces 1.6 million 4-page coupon booklets every 2 weeks, personalized according to buyer behavior.
  • The new personalized coupons have helped Symeta reduce its paper usage by 600 million pages per year.
  • Symeta has developed new product lines such as cookbooks and photo books, helping the company attract new customers.

    »Full case study
    (PDF, EN only)

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