Hüppa sisu juurde
Large-format, Commercial and Industrial Printing Solutions
 

Symeta drives sales with personalized coupons printed on the HP T400 Color Inkjet Web Press

 
 

"HP digital presses
have transformed how
we communicate
with customers."

— Jo Van De Weghe
Sales and Marketing Manager
Symeta

CHALLENGE

  • Symeta wanted to produce personalized coupons that would increase sales and customer loyalty for its grocery clients.
  • The company also saw an opportunity to expand into customized photo products such as photo books and cookbooks.
  • The company hoped to deliver speed and quality at high volumes while minimizing environmental impact.

SOLUTION

RESULTS

  • The company now produces 1.6 million 4-page coupon booklets every 2 weeks, personalized according to buyer behavior.
  • The new personalized coupons have helped Symeta reduce its paper usage by 600 million pages per year.
  • Symeta has developed new product lines such as cookbooks and photo books, helping the company attract new customers.

    »Full case study
    (PDF, EN only)

Learn More

»
»
»

»
HP Inkjet Web Press portfolio
HP Indigo digital press portfolio
Direct Mail & Transactional Printing
See more stories like this