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Large-format, Commercial and Industrial Printing Solutions
 

One to One delivers bold, personalized postcards with an HP Inkjet Web Press

 
 

"I don't think we could
have gone with anything
less than beautiful, and
these postcards certainly
hit the mark."

— Joseph Garcia
President and CEO
New Era, Inc.

CHALLENGE

  • One to One Digital Solutions needed to process the variable data for a complex direct mail campaign for fine art manufacturer New Era.
  • To create an attention-grabbing postcard campaign for New Era, One to One also had to deliver top-tier image quality and color.

SOLUTION

  • One to One turned to its HP T300 Color Inkjet Web Press, featuring exceptional variable data capabilities and best-in-class print quality.
  • To achieve outstanding color quality at fast print speeds, One to One chose Appleton Coated Utopia Inkjet paper.

RESULTS

  • One to One produced a promotional postcard campaign that sparked more than a 4% overall response rate from New Era's customers—with relevant, personalized pieces generating almost double the call-to-action response compared with static pieces.

    »Full case study
    (PDF, EN only)

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