One to One delivers bold, personalized postcards with an HP Inkjet Web Press
"I don't think we could have gone with anything less than beautiful, and these postcards certainly hit the mark."
— Joseph Garcia President and CEO New Era, Inc.
CHALLENGE
One to One Digital Solutions needed to process the variable data for a complex direct mail campaign for fine art manufacturer New Era.
To create an attention-grabbing postcard campaign for New Era, One to One also had to deliver top-tier image quality and color.
SOLUTION
One to One turned to its HP T300 Color Inkjet Web Press, featuring exceptional variable data capabilities and best-in-class print quality.
To achieve outstanding color quality at fast print speeds, One to One chose Appleton Coated Utopia Inkjet paper.
RESULTS
One to One produced a promotional postcard campaign that sparked more than a 4% overall response rate from New Era's customers—with relevant, personalized pieces generating almost double the call-to-action response compared with static pieces.
