ColorNet uses HP Indigo digital technology to help a major charity boost donations
"Being an offset-based company, our clients are used to an offset look. HP Indigo digital presses are truly the closest thing you can get to offset."
— Max Wepasnick Co-owner The ColorNet Group
CHALLENGE
The ColorNet Group needed to adapt to changing market needs and deliver cost-effective, short-run, personalized products.
SOLUTION
The company purchased an HP Indigo 7500 Digital Press, which enables on-demand, offset-quality printing with variable data capabilities.
RESULTS
ColorNet helped one client lower costs and eliminate the need for warehousing products by printing on demand.
Ronald McDonald House Charities of Greater Washington, DC's annual report attracted more donors, thanks in part to ColorNet's addition of personalization.
