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HP Indigo and HP Inkjet Web Press systems help one museum increase donations with direct mail

 
 

"For some of our best members, even a little more attention and creativity in the mail pieces have made a significant impact."

— Stephen Watson
Vice President and COO
National WWII Museum

CHALLENGE

  • The National WWII Museum wanted to boost lagging direct-mail response rates among its members and prospects, by using personalized, high-quality direct-mail pieces.

SOLUTION

  • For its member newsletter, the National WWII Museum turned to the efficient variable data handling and offset quality offered by the HP Indigo 7000 Digital Press.
  • The museum also created a large, personalized member-acquisition campaign, using the high-volume efficiency and best-in-class quality of the HP T300 Color Inkjet Web Press.

RESULTS

  • The donor response rates to the newsletters increased 30% for active members and 25% for sustaining membership prospects—and the average donation per person increased.

    »Full case study
    (PDF, EN only)

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