HP Indigo and HP Inkjet Web Press systems help one museum increase donations with direct mail
"For some of our best members, even a little more attention and creativity in the mail pieces have made a significant impact."
— Stephen Watson Vice President and COO National WWII Museum
CHALLENGE
The National WWII Museum wanted to boost lagging direct-mail response rates among its members and prospects, by using personalized, high-quality direct-mail pieces.
SOLUTION
For its member newsletter, the National WWII Museum turned to the efficient variable data handling and offset quality offered by the HP Indigo 7000 Digital Press.
The museum also created a large, personalized member-acquisition campaign, using the high-volume efficiency and best-in-class quality of the HP T300 Color Inkjet Web Press.
RESULTS
The donor response rates to the newsletters increased 30% for active members and 25% for sustaining membership prospects—and the average donation per person increased.
