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Large-format, Commercial and Industrial Printing Solutions
 

DPI relies on HP Indigo digital technology to build brand loyalty

 
 

"When you look at HP
Indigo inks, the quality
far exceeds anything
else out there."

— Susan Moore
President
Digital Printing and Imaging

CHALLENGE

  • DPI needed an end-to-end solution to help it quickly print personalized T-shirts as part of a customer appreciation campaign for a Fortune 500 company.

SOLUTION

  • DPI helped its client build brand loyalty by delivering high-quality, customized T-shirts using the HP Indigo 5000 and 7000 Digital Presses.
  • To carry out a custom T-shirt program, DPI built a web portal from Pixfizz, used its HP SmartStream Production Pro Print Server to efficiently process variable data, and managed job workflow with PressWise from SmartSoft. Both Pixfizz and SmartSoft are HP SmartStream workflow solutions partners.

RESULTS

  • DPI printed 3,000 T-shirt transfers per day in just over an hour, allowing it to print 60,000 total T-shirts in just 3 months.
  • During peak seasons, DPI can carry out up to 5,000 orders per day with its HP Indigo digital presses.
  • HP Indigo technology enabled DPI to adopt new applications and services to meet its clients' needs.

    »Full case study
    (PDF, EN only)

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