CPI Group targets a growing color publishing market with the HP T350 Color Inkjet Web Press
"[The HP T350] will create new revenue streams and cost-effective color solutions that simply weren't available before. And I think it will provide a really exciting future for us in the publishing market."
— Francois Golicheff CEO CPI UK
CHALLENGE
CPI wanted to take advantage of changes in the publishing industry by offering cost-effective, short-run books with color pages, but without compromising quality.
By printing in low volumes, the HP T350 Web Press enabled CPI's customers to reduce overstock, optimize inventory, keep titles in print, and increase cash flow.
The T350 allowed CPI to deliver anywhere between one and one million books, giving customers price and performance optimization over the life cycle of a title.
Customers were able to bring their books to life with vivid color images.
