Expression Numerik prints ecologically themed graphics using HP Latex Printing Technologies
"The versatile HP Scitex LX600 Industrial Printer enables us to uphold our strong regard for the environment while ensuring we function as a profitable business."
— Franck Minnaert Managing Director Expression Numerik
CHALLENGE
Expression Numerik wanted to drive continued business opportunities in the indoor sign and display market by reproducing images for an ecological-themed large-format poster campaign at a Paris, France metro station using technology designed with the environment in mind.
SOLUTION
With its HP Scitex LX600 Industrial Printer, Expression Numerik produced approximately 6,250 sq ft (580 m2) of vibrant large-format graphics.
Expression Numerik produced odorless prints using HP Latex Inks.1
RESULTS
Expression Numerik delivered head-turning graphics that faithfully reproduced the vividness of the original photographs.
The display increased awareness of the potential of high-quality indoor graphics when using HP Latex Inks.
Messages promoting environmental awareness reached 10 million viewers.
