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Large-format, Commercial and Industrial Printing Solutions
 

Expression Numerik prints ecologically themed graphics using HP Latex Printing Technologies

 
 

"The versatile HP Scitex
LX600 Industrial Printer
enables us to uphold
our strong regard for
the environment while
ensuring we function as
a profitable business."

— Franck Minnaert
Managing Director
Expression Numerik

Expression Numerik prints ecologically themed graphics using HP Latex Printing Technologies

CHALLENGE

  • Expression Numerik wanted to drive continued business opportunities in the indoor sign and display market by reproducing images for an ecological-themed large-format poster campaign at a Paris, France metro station using technology designed with the environment in mind.

SOLUTION

  • With its HP Scitex LX600 Industrial Printer, Expression Numerik produced approximately 6,250 sq ft (580 m2) of vibrant large-format graphics.
  • Expression Numerik produced odorless prints using HP Latex Inks.1

RESULTS

  • Expression Numerik delivered head-turning graphics that faithfully reproduced the vividness of the original photographs.
  • The display increased awareness of the potential of high-quality indoor graphics when using HP Latex Inks.
  • Messages promoting environmental awareness reached 10 million viewers.

    »Full case study
    (PDF, EN only)

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1 Some substrates may have inherent odor.