GJ Plastics adds value to POS displays with the HP Scitex FB500 Industrial Printer
"The HP Scitex FB500 Industrial Printer was our first foray into flatbed printing. It has helped us merge sign printing techniques into the display market."
— Graham Croston Director GJ Plastics Ltd
CHALLENGE
GJ Plastics needed to expand its market share by offering high-end graphics printing direct to substrate for a wide range of POS displays.
The company wanted to maintain established quality standards to ensure the satisfaction of existing and new customers.
GJ Plastics can now print directly onto rigid materials including polypropylene, Foamex, Aluminum Composite, and laminated MDF, eliminating problems caused by wrapping POS displays.
The company now develops flexible products such as roller banners, acrylic signs, and wall coverings to help it differentiate its product portfolio and attract new business.
The increased substrate flexibility allows GJ Plastics to innovate new approaches to sign and display products.
