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Large-format, Commercial and Industrial Printing Solutions

Photography studio Ihr Bildermacher Lengerer says goodbye to external labs


"HP Designjet photo
printers helped us achieve
a one-hundred percent sales
increase over the past five
years. We no longer rely on
external laboratories."

— Bozidar Bartolec
Ihr Bildermacher Lengerer


  • Ihr Bildermacher Lengerer needed to produce high-quality photos on a tight schedule, while also ensuring the quality of its prints by completing all production steps in-house.
  • The company was also looking for a way to offer innovative products and services to compete with other photography studios and discount stores.


  • Ihr Bildermacher Lengerer invested in three HP Designjet Z3200 Photo Printers to provide the best quality for portraits and photo albums. Its HP media includes HP Everyday Pigment Ink Satin Photo Paper, HP Professional Satin Photo Paper, and HP Collector Satin Canvas.


  • HP Designjet Z3200 Photo Printers enable Ihr Bildermacher Lengerer to produce high-quality portraits and commercial prints.
  • The company delights its customers with high quality and swift turnaround.
  • Lengerer now has total control over the entire value chain—and therefore quality assurance—from taking photos to delivering the final framed or canvas print.
  • The company no longer relies on external photo labs, ensuring they produce work faster, have complete control over print quality, and reduce cost.
  • Ihr Bildermacher Lengerer has seen a 100% increase in sales in 5 years thanks to its HP digital printers.

    »Full case study
    (PDF, EN only)

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