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Large-format, Commercial and Industrial Printing Solutions

Margreff special-effects campaign using HP Indigo 7600 Digital Press earns unprecedented response


"When we show samples
with special effects, many
people can’t believe they’re
printed, let alone digital."

— Harald Margreff
Margreff Printing and Media


  • Margreff Printing and Media was looking for a way to establish and maintain a clear competitive difference with digital printing of special effects.
  • The company wanted to expand capacity for on-demand and individualized print jobs, and improve efficiency on digital printing jobs.


  • Margreff turned to the new HP Indigo 7600 Digital Press, for its high productivity and special-effects capabilities, such as raised print and textured effects.
  • The company also installed two HP Indigo 5000 presses in 2006 and 2009, which still run two shifts a day.
  • Margreff uses HP SmartStream Designer software for variable data printing.


  • Increased special-effects capabilities, combined with high-capacity personalized digital printing, helped Margreff win new business, reduce outsourcing, and also raised campaign response rates.
  • Thanks to its new technology, the company saw digital printing grow from 10% to 40% of the business over the past 2 to 3 years. That growth is expected to reach 75% over the next few years.

    »Full case study
    (PDF, EN only)

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