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Large-format, Commercial and Industrial Printing Solutions

Vila Etiketten gains ground with HP Indigo digital presses


"Having two HP Indigo
WS6000 Digital Presses
running with an inline
priming unit is by far
the best decision we’ve
made, because now the
possibilities are enormous."

—Robbert Vugts
Vila Etiketten

Video - Vila Etiketten gains ground with HP Indigo digital presses


  • Vila Etiketten needed to increase its digital label-printing capacity—with new media sizes and types—while also reducing overall production costs.
  • In order to enter new markets and support business growth goals, the company also needed to keep up with industry changes—such as digital customization on quick turns.


  • The company turned to the HP Indigo WS6000 Digital Press and the HP Indigo WS6600 Digital Press—both equipped with an Inline Priming unit—to increase digital printing capacity and versatility.
  • HP Indigo Smart Planner was integrated with Vila Etiketten’s in-house systems to automate job estimation and order creation.


  • Today, 60% of Vila Etiketten’s revenue comes from digital printing.
  • Vila Etiketten can now easily print on all 80 of its foil materials—on short turnaround times that satisfy a wide range of customer needs.
  • With Inline Priming units, the company no longer requires costly pre-coated printing media, and so can pass cost savings on to customers while maintaining its margins.

    »Full case study
    (PDF, EN only)

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