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Large-format, Commercial and Industrial Printing Solutions

Pressing achieves thirty percent revenue thanks to HP SmartStream Director


"HP SmartStream Director is allowing us to expand into higher margin web-to-print services. We can create and manage multiple web-to-print storefronts to satisfy variable data printing demands within 48 hours."

— Clara Ayuso Cubells,
Sales Manager and Web Solutions Executive,


  • Pressing wanted to expand its business by offering higher margin, value-added, web-to-print storefront services to deliver variable data printing on demand.
  • It needed to automate its prepress processes to reduce turnaround times to guarantee 48-hour fulfillment anywhere in Spain.
  • It also wanted to gain efficiency and reduce errors to increase margins on shorter print runs.


  • HP SmartStream Director creates and manages multiple web-to-print storefronts and automates the digital print workflow from job creation to print.
  • Pressing invested in three HP Indigo digital presses including the HP Indigo 7500 Digital Press with white ink to extend the color support to transparent or colored substrates.
  • HP SmartStream Production Pro IN200 Print Server controls the HP Indigo digital presses.


  • The company is enjoying 30 percent year on year web-to-print storefront revenue growth thanks to HP SmartStream Director.
  • Online prepress reviews, previews and approvals managed by customer drastically reduces turnaround times and costly errors.
  • High level of automation and smooth integration minimize operator intervention and offer reliable offset quality output at market prices, even for shorter print runs.
  • Delivery of value-added services through web-to-print storefront solutions increases customer loyalty and multiplies revenue opportunities.

    »Full case study
    (PDF, EN only)

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