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Large-format, Commercial and Industrial Printing Solutions
 

McArdle pushes the limits of commercial printing with the HP Indigo 7600 Digital Press

 
 

"The Indigo 7600 is a game
changer in terms of what we
can achieve in print, helping
us dispel the myth that you
have to settle when you
print digitally."

— Lisa Arsenault, President,
McArdle

CHALLENGE

  • In order to provide a complete marketing solution to customers, McArdle needed to find a printing solution that could help the company expand its capabilities.
  • McArdle wanted to create demand for digital-printing techniques that can help clients communicate with greater impact.
  • The commercial printer needed a business development partner that reliably responds to technical questions and helps generate ideas for innovation in digital printing.

SOLUTION

  • Backed by one of the most extensive portfolios of services and support in the industry, the HP Indigo 7600 Digital Press is dependable and provides excellent quality.
  • Ramp-up and peak-season support, color management and workflow services help McArdle increase uptime and maximize productivity.

RESULTS

  • McArdle developed the “Details Matter” calendar to use as a compelling internal marketing tool that showcases how digital printing with special effects and various paper types can deliver outcomes that surpass those of offset printing.
  • The team at McArdle has a valued relationship with its HP support and business development representatives, who offer everything from technical support for the HP Indigo 7600 Digital Press to assistance at client presentations as needed.

    »Full case study
    (PDF, EN only)

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