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Large-format, Commercial and Industrial Printing Solutions

Digital Print enjoys rapid growth with short run label printing that helps drive sales


"HP Indigo digital presses are the most robust and reliable packaging and label printing solution. The color stability is great, the printer is extremely efficient and the cost of consumables has fallen."

— Martín Rodríguez,
General manager,
Digital Print

Digital Print enjoys rapid growth with short run label printing that helps drive sales


  • Digital Print wanted to offer a cost-effective, high-quality product with high image quality and color consistency in short runs.
  • It also wanted to create unique and attractive labels and packaging using textured and special substrates, embossing, hot foiling and die cutting while offering affordable changes and variable data printing with a fast turnaround.


  • Digital Print chose the HP Indigo WS6600 Digital Press with white ink to extend its color support to transparent or colored substrates.
  • HP SmartStream Labels and Packaging Print Server drive and control the HP Indigo digital press.
  • ABG Digicon Series 2 modular converting solution provides in-line hot foiling, embossing and die cutting.
  • HP Financial Services offers competitive conditions tailored to printing business needs.


  • Digital Print achieved 60 percent year on year growth in the first three years of business.
  • Customers avoid the extra costs and idle inventory that result from minimum order constraints demanded by analogue presses.
  • Simplified digital workflow with high level of job automation has decreased print turnaround time by 30 per cent.
  • Greater range of high-quality affordable products and applications with support for special substrates and in-line label converting solution.

    »Full case study
    (PDF, EN only)

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