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Large-format, Commercial and Industrial Printing Solutions
 

d’Haussy Imprimeurs introduces full color to make personalized direct marketing more appealing using HP C800 Print Modules

 
 

"The HP C800 Print Module
boasts impressive speeds
and higher print quality than
its competitors and offers a
great use of space with all
the colors in the same head."

— Xavier Moreau,
Chairman and CEO,
d'Haussy Imprimeurs

d’Haussy Imprimeurs introduces full color to make personalized direct marketing more appealing using HP C800 Print Modules

CHALLENGE

  • d’Haussy wanted to expand the market for direct marketing by adding full color, variable text and graphics in order to increase response rates through more attractive mailings.
  • It needed to integrate the color solution with an existing monochrome inkjet system and install a solution that could print at initial speeds of 150m/min with minimum disruption to production.

SOLUTION

  • The company installed an HP C800 Print Module to produce full color variable data printing using thermal inkjet technology and a Kameleon controller from HP value added reseller DJM Inkjet Solutions.
  • This solution includes on-press configuration via a modified web path.

RESULTS

  • The new integrated, flexible solution delivers full color printing with the capability to accelerate up to 244m/min, which enables d’Haussy to offer mass personalization in full color.
  • Smooth installation and rapid operator training minimized disruption to the business.
  • New customers have been attracted by the power, quality and price of full color variable printing, helping d’Haussy grow its business.

    »Full case study
    (PDF, EN only)

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