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Large-format, Commercial and Industrial Printing Solutions
 

Brady Singapore’s portfolio of value added services is enhanced by HP Indigo

 
 

"The HP Indigo WS4600 Digital Press allowed us to expand our value added services in brand protection. We can now meet the significant increase in business requests from customers."

— Dennis Goh,
Operations manager Singapore,
Brady Corporation Asia

CHALLENGE

  • Digital print technology is the backbone of Brady Singapore’s brand authentication services. These services protect its customers against counterfeiting, diversion and tampering.
  • Brady Corporation wanted to meet customer demands for more sophisticated security and brand protection labels that can be easily authenticated.

SOLUTION

  • Brady Corporation deployed the HP Indigo WS4600 Digital Press with HP ElectroInk (including HP Indigo ElectroInk UV Red to print invisible data) to defeat threats of counterfeiting and piracy.
  • The HP Indigo WS4600 Digital Press was the perfect fit to meet its requirements: high print quality, speed, versatility, economic performance and the ability to create sophisticated security labels.

RESULTS

  • The company has raised productivity output by 20 percent due to faster turnaround and zero defects while expanding its portfolio of security label solutions for customers.
  • The Indigo Press provides consistent print quality and flexibility on a broad range of substrate media.
  • The company's environmental sustainability has been improved with lower energy consumption and waste elimination.
  • Brady Corporation can now offer high-quality security labels with invisible data using HP Indigo ElectroInk UV Red.

    »Full case study
    (PDF, EN only)

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