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Large-format, Commercial and Industrial Printing Solutions
 

Artisan Books introduces innovative digital book publishing with the HP Indigo 10000 Digital Press

 
 

"Our high-end books
showcase artwork in a
way that does justice to the
beauty of the original image.
HP Indigo digital technology
has no competition when it
comes to print quality."

— Francis Atterbury,
founder, Artisan Books

Tisan Books introduces innovative digital book publishing with the HP Indigo 10000 Digital Press

CHALLENGE

  • Artisan Books wanted to fill the gap in the market for affordable, high-quality books in the larger-size formats that are favored by the creative industries.
  • It launched a business that would provide artists, photographers and other businesses with well-designed, traditional books with longevity.
  • It needed a cost-effective solution for producing short-run, high-end publications.

SOLUTION

  • The company invested in a HP Indigo 10000 Digital Press, where the B2 format size combined with its high print quality gave an efficient production solution, enabling the new company to offer high-end, large-format books to its target market.
  • High-quality Mohawk paper and traditional craft techniques for finishing and binding completes the books’ hand-made, luxurious design.

RESULTS

  • First book orders exceeded the company’s annual targets within the first three months.
  • Satisfied customers value the quality of the finished product and level of service delivered.
  • The successful company launch has attracted the attention of Artisan Books’ target market of artists, photographers and creative professionals.

    »Full case study
    (PDF, EN only)

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