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Pub Cité’s business thrives with HP SmartStream web-to-print and HP Indigo digital printing technologies

 
 

"Combining our HP Indigo
press with HP SmartStream
Director has enabled us to
target new markets and offer
a complete online solution
with high quality and fast
turnaround."

— Denis Leftakis,
Vice president of Sales and Marketing,
Imprimerie Pub Cité

Pub Cité’s business thrives with HP SmartStream web-to-print and HP Indigo digital printing technologies

CHALLENGE

  • Pub Cité needed to adapt to the growing market for just-in-time ordering, short-run printing, and online purchasing.
  • It wanted to focus customers’ mindsets on service rather than commodity-like pricing comparisons.
  • The aim was to build a strong online business to increase demand for digital printing without expanding staff and attract customers to its entire offering, including conventional printing.

SOLUTION

  • The HP Indigo 5600 Digital Press, with Enhanced Productivity Mode (EPM) value pack, enables fast-turnaround, high-quality printing on varied substrates.
  • HP SmartStream Director enables varied web-to-print offerings, including micro-sites and branded portals that target niche markets.
  • HP SmartStream Designer enables variable data printing (VDP) jobs, including personalized letters, mailers and specialty applications.
  • HP Indigo Business Development Services, HP Capture program, and Dscoop user group all support Pub Cité in developing new ideas for business growth.

RESULTS

  • HP Indigo-based digital printing applications attract new business, boost customer loyalty, and help win back past clients.
  • Web-to-print orders have grown to approximately 25 percent of digital printing business within one year of starting online sales.
  • Easy branding of online print websites helps fuel fast expansion into niche markets.
  • Variable data printing delivers high value to customers, generates higher margins than standard jobs, and enhances Pub Cité’s competitive difference.

    »Full case study
    (PDF, EN only)

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