MindFireInc's LookWho'sClicking™ software provides personalized URLs and landing pages for direct mail and email campaigns. The service links direct mail with the Internet by personalizing each responder's online visit with variable data and images.
Mail files are uploaded to LookWho'sClicking™ from any Internet connection using a standard web browser and returned with personalized URLs (www.JohnSample.Offer.com) for variable data printing on HP Indigo digital presses. Targeted landing pages for other media, like Pay-Per-Click and mass media, are also supported enabling licensed users to round out their marketing services offering.
For...
Who need...
To create...
Digital printers.
To extend the customized nature of variable data print marketing to the web and convert more direct mail recipients into qualified prospects and valued customers.
A higher value proposition for marketing clients via a more personalized direct mail respondent experience with personalized URLs and landing pages.
Solution highlights
Automates the creation, management and tracking of personalized URLs as well as landing pages for other media
Generates personalized URLs for VDP inclusion on each direct mail piece
Produces rules-based landing page versions to meet list segmentation requirements
Provides responders with a more personalized and relevant online experience
Automates email follow-up to respondent to keep the conversation going
Improves direct mail response rates
Captures visits to VIP landing pages
Captures and tracks online response and activity
Reports all activity to marketing client via real-time, online Campaign Dashboard
Routes leads in real time via email or cell phone for immediate follow-up
Generates powerful reports, providing real-time insight into campaign activity
